General Principles

  • Define your principles, then move.
  • Live maternally.
  • Build! Don't just daydream.

Personal Principles

  • Write exactly as you think.
  • Writing is an art everyone should master.
  • Take notes as much as possible, even if they are never used later.
  • Have discipline. A rocket explodes next to you while walking? Keep going. External chaos shouldn't stop you.
  • Helping others compounds over time.
  • Study what works for others, then forge your own path.
  • Our behavior isn't random. It stems from our insights, values, and habits. We must find and critically evaluate these sources.
  • Silence is one of the deepest beauties. Breaking it requires bringing forth another beauty.
  • Don't fear. Fear itself is the bigger problem.

Leadership Principles

  • Lead maternally. Be a mother.
  • Talent discovery and hiring is the boundary between a good leader and a great one. Every hire is a mini-acquisition.

Product Principles

  • The best MVP is one whose features make you excited.
  • Make something 10x better/easier, or don't do it at all.
  • Focus on the user, all else will follow.
  • Building WITH the user is more important than building FOR the user.
  • A satisfied customer returns, refers, and collaborates in building the product.
  • Building a community is better than having an audience.
  • Technology is just a tool. The ultimate goal is solving a human problem. If we forget the user, the best architecture won't save the product.
  • Marketing is not the solution to your problems.
  • Find the network effect.
  • Build a moat for your product. It shouldn't be easy to attack.

Technical Principles

  • With AI, leaving technical debt is meaningless.
  • In AI-Native teams, testing and QA are of paramount importance.
  • All team members should spend time with users/customers to hear their concerns directly.

Design Principles

  • Just as silence is beautiful, so is simplicity. Just as silence must sometimes be broken, complexity is sometimes necessary.
  • The human brain understands music in the moments of silence. This signifies the importance of white space.

Work Culture

  • Be vigilant about your principles and let them be the foundation of all decisions.
  • Have the courage to express your opinion and acquire the skill to present it well.
  • Be ready and welcoming to hear sound reasoning and critical feedback.
  • Trust in the goodwill of the other party, just as you have goodwill towards them.
  • Respect others' authority and responsibility. Don't overstep their boundaries or belittle their decisions.
  • Create room for growth for yourself and your colleagues. If someone lacks the drive to grow, your main concern should be to instill it in them.
  • Monitor and nurture individual and group behavior, as it impacts organizational culture and the final product.
  • Communication is a tool. We must consciously choose to use it or not. The situation dictates the balance. The balance lies between 'execution without questioning' and 'questioning without execution'.